Over 100,000 Leads Resulted From Google Adwords

Nationwide has the largest and oldest pet insurance company in the United States. They sought a digital marketing strategy to grow their online presence and increase sales. Today, many years later, they are continuing to enjoy an extraordinary rise in both sales leads, community engagement, and website traffic.

Stuck in the mud

Nationwide set out to expand its digital presence and become more visible to pet owners searching online. The goal was to increase conversions, grow revenue through paid advertising, and create more opportunities for customers to engage with the brand across search and social channels.

Significant goals included:

• Increasing start a quote process conversions and revenue through expanded pay-per-click campaigns
• Strengthening mobile visibility across Google, Bing, and other search engines
• Growing social media presence and engagement to create additional customer touchpoints
• Achieving top of page search engine rankings for longtail and targeted keywords and maintain position

Sniffing out results

A comprehensive pay-per-click strategy was implemented to improve search visibility, lower acquisition costs, and drive more qualified traffic to the quote process.

This included:

• Developed segments in Google analytics, advanced goal tracking, and detailed custom reporting
• Designing landing pages for A/B testing to increase number of users starting quote process
• Re-wrote digital marketing strategy to include more social media channels, PPC campaigns with expanded geographical reach and new SEO tactics
• Restructure pay-per-click campaigns for lower lead costs
• Targeted geographical PPC campaigns and banner ads designed for remarketing and content
• Designed new creative for social media channels such as Facebook
• Created social media strategy and revised current editorial calendar to post more often, engaging content

Nationwide pawed their way to the top of Google

• 34% increase in sales in a year
• First page ranking on Google for both paid and organic results for certain long tail keywords
• Steady growth of phone and web applications year after year
• 500% increase in Facebook likes and community engagement soared

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